GUNTUR: Promising to revive the brand image of Andhra Pradesh Handloom Weavers Cooperative Society (APCO), the newly appointed chairman Chillapalli Venkata Naga Mohan Rao has said that they would take the firm’s turnover to Rs 1,000 crore very shortly.
He said that they would devise new marketing strategies to further popularise the stocks produced by the weavers of Andhra Pradesh. Mohan Rao assumed charge as chairman in Guntur on Friday.
Speaking to the media, Mohan Rao said that chief minister YS Jagan Mohan Reddy is very particular about changing the fortunes of APCO to help the handloom weavers in the state.
He said that different departments have cleared nearly Rs 103 crore of old dues to the APCO only after chief minister’s intervention.
“There is great demand for handloom products across the globe. We will set our focus on capturing a big share in the market through innovative marketing strategies,” said Mohan Rao.
He said that handloom weavers were also needed to upgrade their skills in tune with the changing trends of the market and consumer needs.
He said that they would organize awareness sessions for the handloom weavers across the state and help them switch to the new designs, patterns and trends to get more demand for the product.
He said that they could make a decent business of Rs 24 crore even during the Covid-19 pandemic when most of their showrooms were closed down for nearly eight months. He said that they could achieve just around Rs 11 lakh sales through online marketing which needed to be further strengthened.


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